We bring you a fresh news, current affairs and magazine-style cover of important stories and events in the Barossa Valley - stories of local interest or promotional and tourist-related events which often don't get critical cover in the complaint rural press, or which often cry out for web-video coverage and/or an audio 'radio' style approach.
We have long experience in mainstream news, current affairs and documentary television and radio production.
Our lineage goes back to newspapers and capital city television and radio, covering wide-ranging stories in South Australia, in other States and overseas. We are also web experts, bringing our communication and story-telling skills to internet applications.
And it's because of advancements in web technologies that it's now feasible to produce on-line news and current affairs such as we're doing here at Barossa News On Line.
Once exclusively the provence of media barons, the media has never been more accessible - and affordable to produce - than it is today. While 'traditional media' struggles to maintain and pay for last-Century infrastructure, 'dead tree' technologies and distribution, new-media opportunities are fast becoming the 'medium of choice' for vastly increasing numbers of people whose only interface with news and information is via their smartphones, IPADs, 'tablets', and traditional desktop computers. Today, consumers want their news and information 'byte' sized, they want video and audio - and they want it fast.
Here at Barossa News On Line, we're harnessing these 'new media' techniques to bring you the important stories, characters, tourist opportunities and other items of interest in the Barossa. We do so without 'fear or favour'.
Why? The Barossa Valley is critical to South Australia's economic future and is a highly visual and 'story rich' region with myriad interests and tourist visitation opportunities, often begging to be brought to life using video and audio.
And video and audio is THE medium of choice as information dissemination increasingly devolves to 'mobile' technology where everyone wants their information where they are, now - not tomorrow, not next week, but NOW, in a digital format, not on paper. Barossa News On Line is computer-based and is designed to be 'mobile friendly' - our pages instantly convert for viewing on smartphones and tablets.
So join us, won't you? We're in for a great ride!